ABOUT ME
My name is Ana and I'm interested in leading growth initiatives at tech companies. For the last few years I lived in NYC, and most recently, I led targeted market expansion at Squarespace. My work included overseeing market prioritization and selection, go-to-market strategy, competitive landscaping, user research, and performance tracking and reporting. I oversaw a cross-functional team across Product, Analytics, Marketing, Localization, Engineering, Customer Operations & Creative.
Prior to Squarespace, I was at Columbia getting my MBA. Before my MBA, I spent years at startups in the internet infrastructure and restaurant space. My specialties are in market expansion, business development and helping companies design and implement strategies to support growth initiatives.
A few months ago I had a baby and relocated to Miami to be closer to family. I am originally from El Salvador, where I grew up, and the place I call home.
work
experience
Throughout my career I've developed a well-rounded perspective in tech across various firm sizes and have experience in various functions including Business Development, Product Management, Account Management, Marketing, Sales and most recently Strategy & Operations. I've developed an in-depth understanding of a range of business models, from pay as you go, to e-commerce, to subscription based SaaS, and more importantly, have a holistic understanding of how a firm operates.
Experience
Squarespace
International Strategy & Operations
BaubleBar
Product Manager
Neustar
Business Development
.CO Internet
(acquired by Neustar)
Business Development
Savored
(acquired by Groupon)
Account Manager
TransExpress
Business Development
Education
MBA'17
Columbia Business School
2017
B.S Finance & Marketing
Georgetown University
2009
Skills & Languages
SQL
English & Spanish (Fluent), French (beginner)
currently
INVOLVED IN
Columbia Business School Alumni Admissions Interviews
LEARNING
SQL
Photography
Classes: Reforge Growth Series (2018)
READING & LISTENING TO
Books
Predictive Analytics
The Everything Store
(Lots of books about babies)
Podcasts & Blogs
WORKING ON
Comiendo.co - I love trying new restaurants and have built a site dedicated to featuring my favorite restaurants across NYC - check it out! The Miami chapter is launching soon :)
International Mastermind - A monthly hangout I started for people working on international expansion at various tech firms.
